Posted by: L | June 13, 2007

PR from the pros: how to co-opt your critics

From Ronald Duchin of Mongoven, Biscoe and Duchin Public Relations, speaking to the National Cattlemen’s Association:
“Activists fall into four distinct categories: ‘radicals’, ‘opportunists’, ‘idealists’, and ‘realists’. The 3-step strategy is to (1) isolate the radicals; (2) ‘cultivate’ the idealists and ‘educate’ them into becoming ‘realists’; then (3) coopt the ‘realists’ into agreeing with industry. The ‘realists’ should always receive the highest priority in any strategy dealing with a public policy issue… If your industry can successfully bring about these relationships, the credibility of the radicals will be lost and opportunists can be counted on to share in the final policy solution.”

by way of blogger, zwsnipboy.

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